How to Batch 6 Months of Social Media Content in 1 Day to Attract Your Ideal Weight Loss Patients

I love being a consultant, creator, and collaborator for weight loss practitioners across the country! Today, I want to pull back the curtain on something that’s not only fun but also wildly effective for attracting more of your ideal patients: strategic, personality-packed content creation (without dancing around or feeling pressured or out of place). 

Recently, my team and I were on location in the Midwest (yes, it was chilly!), working with

some truly amazing weight loss and specialty practices. Over the course of just one day per practice, we helped these teams record about 30 videos each, capture brand-enhancing photos, and set the stage for six months of strategic, share-worthy content. 

And here’s the best part: you can do this too—in your own way, at your own pace, and in a way that feels totally doable. 

Why This Kind of Content Creation Works 

Let’s be honest—your patients are already online. They’re Googling solutions, checking out your reviews, and watching your videos (or your competitor’s) before they ever book that first appointment. 

By showing up with short, helpful videos that answer your most common questions, introduce your team, or showcase your expertise, you’re doing more than just educating. You’re building trust. You’re creating connection. You’re becoming the go-to expert before they ever walk through your door. 

That’s the power of purposeful content marketing. And no, you don’t have to be perfect on camera or tech-savvy. You just need a simple system and a plan to repurpose what you already say every single day into content that works for you 24/7. 

What We Did (And What You Can Too) 

Here’s a sneak peek at what we did—and how you can steal the strategy: 

Filmed 30+ Short Videos for Each Practice

• Topics included FAQs, patient education, program benefits, procedure overviews, and even team introductions.
• We used a teleprompter for those who wanted a script, but many just spoke naturally.
• Don’t worry about flubs—we edited everything to look polished and professional. 

Captured Professional Photos

• We found various locations in their office to shoot team photos, action shots, and fun images that show off the personality of the practice.
• These photos are now assets that can be used on websites, social media, and marketing materials all year long. 

Turned Video Into Multi-Purpose Content

• Every video becomes a blog post, written with SEO-rich keywords for each location and service.
• We also created graphics, Instagram captions, reels, quote cards, and more.
• One video = endless possibilities when repurposed properly. 

How to Do This in Your Practice 

Whether you’re working solo, with a team, or want someone to handle the whole thing for you, here’s how to make it happen:

1. Choose Your Topics
   Start with what your patients ask the most. Think FAQs, myths, how-to content, and team spotlights.
2. Set Aside One Day
   Block off a single day for filming. Even half a day works. Keep your setup simple: a ring light, your phone, and a quiet space go a long way.
3. Batch Your Content
   Record 5–10 short videos (1–3 minutes each). Don’t overthink it—just speak like you would to a patient sitting in your office.
4. Repurpose Like a Pro
• Transcribe your videos into blogs
• Pull out key phrases for social media
• Add subtitles and branding to your videos
• Use Canva or a content tool to create visuals
5. Schedule It Out
   Use Meta or a tool like ‘Later’ to schedule your posts. Consistency builds visibility. 

Done-for-You or DIY—You Decide 

Some of our clients love to DIY with just a little guidance. Others say, “Take it and run with it!” Either way works. Whether you want help with planning, shooting, editing, repurposing—or all of the above—there are smart, budget-conscious ways to make this happen without overwhelm. 

If you want support creating your content library or learning how to maximize it with strategy and systems, let’s talk. I’d love to help you build something sustainable—and fun—that draws in the right patients and lets your personality shine. 

You already have the expertise. You already have the message. Now it’s just about showing up consistently and letting your content work for you.

So, whether you batch content like we did, shoot it on your iPhone between patients, or bring in someone to help—you’re setting yourself up for visibility, growth, and connection. 

Email me directly at [email protected] if you have questions or want to talk strategy—I’d love to hear about your goals and help you bring them to life.