13 - Are You Making Excuses for Not Meeting Your Goals? Do this instead...
It is so easy to review your numbers each month and rationalize why they are or aren't where you expected or desired them to be. Often, the first reaction if they are not what you expect is to come up with the various (sometimes valid) reasons why that is the case. Instead, I invite you to follow a systematic process of evaluating your marketing, messaging, communication, nurturing, tracking and conversion methods to see where you may be missing the mark. Then make logical changes and keep going! Numbers don't lie - if you want help, reach out to me at [email protected] And cheers to your success!!