82 - How Weight Loss Practitioners Can Use TikTok to Attract More Patients

In this episode of Bariatric Business Accelerator, recorded live from the 2025 Obesity Medicine Conference, Karol Clark is joined by special guest Caroline Colavita, Director of Marketing for The Robard Corporation. Together, they dive into one of the hottest topics in weight loss marketing today: how to successfully use TikTok to connect with patients, build trust, and grow your practice. If you've been wondering: • Should I be on TikTok as a weight loss practitioner? • Do I have to dance to be successful on TikTok? • How can TikTok help attract more bariatric and medical weight loss patients? ...this conversation is for you! Caroline shares actionable TikTok marketing tips, including: • How to create authentic, patient-centered content without feeling overwhelmed. • What types of TikTok videos work best for weight loss clinics and GLP-1 practices. • Easy ways to get started — even if you're intimidated by TikTok! • How to use your bio link and pinned videos to boost engagement and drive consultations. • Why staying genuine and leveraging your team can make all the difference. Whether you're launching a new weight loss program or expanding an established bariatric practice, TikTok can help you reach a wider audience and build strong patient relationships. Tune in to learn how to get started the right way! 🔔 Subscribe to Bariatric Business Accelerator for more marketing strategies, practice growth tips, and expert insights to help your weight loss practice thrive.