111 - Stop Undervaluing Your Programs: Ethical Price Anchoring for Weight Loss Practices

If you want clients to say “yes” to your programs with more clarity and less hesitation, today’s episode will change everything. Many weight loss practices deliver tremendous value—evidence-based treatment plans, provider oversight, medication support, nutrition expertise, accountability, and ongoing monitoring—but present it as a single price line item. When that happens, patients naturally compare your fee to low-cost apps, quick fixes, influencer programs, or past diets. That hesitation isn’t because your pricing is wrong… it’s because the value is invisible. In this episode of Bariatric Business Accelerator, Karol Clark breaks down how to use Price Anchoring & Value Stacking—an ethical, research-supported approach used in every major industry—to help patients clearly understand what they’re getting, why it matters, and why it’s worth the investment. You’ll learn: 🔥 Why price anchoring instantly changes perception of your programs 🔥 How to outline value so patients see the transformation first 🔥 How to present pricing without apologies or discounting 🔥 Why a 3-tier structure increases clarity and conversions 🔥 How to frame investment using real-world comparisons 🔥 How to train your team to deliver pricing confidently What we cover step-by-step: ✓ The psychology behind anchoring ✓ The exact order your team should present information ✓ How to make value “visible” instead of assumed ✓ How premium pricing helps your core program convert ✓ The simple math that increases perceived value ✓ Why scripts and role-playing matter for team delivery This episode is especially valuable for: ✔ bariatric surgeons ✔ medical weight loss practitioners ✔ lifestyle medicine programs ✔ cash-based weight loss models ✔ insurance-based clinics looking to improve profitability 👉 Download the blog referenced in this episode: (your link once available) 👉 Have a pricing challenge? Comment below & I’ll help you troubleshoot it. 👉 Subscribe for weekly strategies on scaling a profitable weight-loss business: youtube.com/@WeightLossPracticeBuilder 💌 Want private help designing your programs, pricing, or onboarding? Email Karol directly at [email protected]