115 - Internal Marketing for Weight Loss Practices: How to Grow Revenue Without More Ads

Most weight loss practices spend the majority of their time and budget on external marketing—ads, social media, lead generation—while overlooking their biggest growth opportunity: the patients already inside their practice. In this episode of Bariatric Business Accelerator, Karol Clark explains how intentional internal marketing can improve patient outcomes, increase retention, and grow revenue—without spending more on ads. If you’re a bariatric surgeon, obesity medicine physician, or medical weight loss practice owner in the United States, this episode will help you unlock growth that’s already happening within your four walls (or virtual practice). In this episode, you’ll learn: • What internal marketing really is—and why it matters more than you think • How your physical environment and messaging influence patient belief and behavior • Ways to cross-promote services without feeling salesy • The right way to think about upselling and downselling (as patient support, not pressure) • Why clarity is your competitive edge in modern weight loss practices • How aligned teams and systems guide patients to their next best step This episode is especially helpful if you: • Feel like you’re constantly chasing new leads • Offer multiple services (medical weight loss, GLP-1s, nutrition, surgery, aesthetics, memberships) • Want better patient engagement, retention, and lifetime value • Know your practice could be doing more—without doing more marketing 📍 Serving weight loss, bariatric, and obesity medicine practices across the U.S. 📥 Free Resource: Internal Marketing Checklist To help you put this into action, I’ve created a Practical Internal Marketing Checklist you can use with your team or as a quick audit of your practice. 👉 Download the checklist using the link below https://www.weightlosspracticebuilder.com/checklist Before you spend another dollar on ads, take a look inside your practice—the patients you already serve are your warmest audience and one of your greatest growth opportunities. 👍 If this episode helped you: • Subscribe to Bariatric Business Accelerator • Like this video • Share it with a colleague or practice owner 📧 Questions? Reach out anytime at karol@weightlosspracticebuilder.com